What Today’s Supplement Consumer Really Wants (and Why Brands Are Failing) | Ep 5 In the Mix
Update: 2025-05-13
Description
Kenn Israel has spent over three decades in the supplement industry—and he’s not here for the gimmicks. In this episode, he joins us to talk about what actually matters: clinically validated ingredients, outcomes people can feel, and why trust is the new differentiator.
💡 We dive into:
- The evolution of gut health supplement trends
- Why natural recovery supplements are no longer just for athletes
- What’s real (and what’s not) in the longevity supplements space
- How to spot a science-backed supplement formulation from a marketing ploy
Whether you’re a health-conscious consumer, a wellness founder, or a brand builder—this conversation gives you the roadmap to cut through the noise.
🔗 Read the full blog at https://nulivscience.com/supplement-trends-gut-health-recovery-longevity/
🎥 Watch on YouTube: https://youtu.be/rLyP7lUVZb8
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